The first weekend of ‘Toy Story 3‘ helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media. The “New Series” spot promotes the latest Mazda CX 7. It was created by JWT with media planned and bought by Mindshare.
The spot, which promotes Stella Artois 5%, is called ‘Radio – Preparation’ and was created by Mother London with media planned and bought by Starcom. Stella Artois use cinema advertising for new ‘Preparation‘ creative It focuses on the unrushed attention to detail required for pulling the perfect Stella Artois pint. The ad delivers the message [...]
Dreamworks Animations’ latest offering Shrek Forever After, grossed £8.9m in its opening weekend (including previews). This is the second best opening weekend for a release in 2010. The hit animation’s fourth instalment sees Shrek suffer a mid-life crisis that leads him to strike a bargain which goes horribly wrong. Shrek, released for the first time [...]
Digital Cinema Media (DCM) is ramping up its commitment to 3D cinema as figures reveal that box office smash Avatar raked in more than 75% of its UK takings from the 3D format. Figures from DCM suggest James Cameron’s space epic has been a hit with 3D fans,with the new format accounting for 78% of [...]