The second weekend of ‘Sex And The City 2‘ helped Nescafe Gold Blend’s cinema campaign deliver an estimated one million impacts, according to figures from Digital Cinema Media today. The Nescafé ad, made by Interpublic creative agency McCann Erickson, features a man and woman as they interact across the street from their respective balconies.
The release of ‘Sex and The City 2‘ helped a cinema campaign for Muller Fruit Corner to deliver an estimated 1.3 million impacts, according to figures from Digital Cinema Media. The ad, which was created by VCCP, is called ‘Galloping Cow’ and shows a cow being allowed to gallop across the countryside in return for [...]
Lingerie brand Triumph is to launch a live show featuring bra-clad models, to promote its range during cinema screenings of ‘Sex and the City 2‘. The lingerie brand has created a 60-second ad to be shown before the screening of the movie. During the opening night of screenings on 28 May, models will perform a [...]
Latest Cinema Advertising Association (CAA) figures show cinema admissions are continuing to climb, with an impressive 14.5 million cinemagoers heading to the big screen in March alone. The new figure marks a massive year-on-year increase of 21.7 per cent and ranks the month as the strongest March for cinema admissions in over 10 years. To [...]
Brands including Diet Coke, Cadbury, Kellogg and Max Factor are investing in cinema advertising around new release Sex and the City 2. The popularity of the Sex and the City franchise has attracted several brands to cinema advertising for the first time. Lastminute.com is taking its “Good stuff” creative to the big screen for the [...]
Look , the glossy high street fashion and celebrity weekly magazine, is to hook into its core audience of 15-34 year old women through its first ever cinema advertising campaign. Launching this week, the highly targeted ads will run exclusively before high profile female-focussed films The Ugly Truth and Nine. The ads, created by Grey [...]