UK Box Office – 15th – 17th June
The top 3 was exactly the same as last weekend with Prometheus 3D again coming out on top, and in doing so joining War Horse, The Woman In Black and Avengers Assemble in topping the box office for three successive weekends in 2012. Ridley Scott’s sci-fi brain teaser grossed a further £2m taking its cume total to £19.5m, making it the fifth highest grossing film of the year to date. Judging by its performance over the weekend, you would expect it to have the legs to overhaul The Woman In Black’s £21.3m total in third place. Now seventh on that list is Men In Black 3, which grossed a further £1.5m over the weekend and the family friendly sci-fi comedy now has a cume total of £17.4m.
In third spot was Snow White And The Huntsman, which managed a further £1.3m, taking its cume total to £11.9m. With the sequel already being given the green-light, the producers are clearly hoping for a Twilight style franchise and over the weekend SWATH eclipsed the original Twilight’s £11.2m total. In fourth spot and the big disappointment of the weekend was 80s jukebox musical Rock Of Ages. Adaptations of stage musicals have been big business recently with Mamma Mia opening with £6.6m, Fame with £2.4m and Hairspray with £2m. Rock Of Ages however couldn’t muster more than £1m (including £214k from previews) and Hairspray’s final total of £12.8m looks a long way off. Perhaps a more suitable comparison would be the recent remake of 80s hit Footloose, which opened with £460k in October 2011.
