Latest Cinema Advertising Association (CAA) figures show cinema to be bucking the media downturn, with 2008 marking a bumper year for cinema admissions. Overall, cinema admissions have grown 1.1% year-on-year, standing at 164.2 million for the year, from 162.4 million in 2007. 2008 also marked the highest summer cinema admissions for 40 years, with UK’s [...]
Advertising space around the opening week of Bond film Quantum of Solace sold out an incredible 20 weeks in advance. Proving the iconic secret agent can still charm his way to the top, advertisers snapped up space through Digital Cinema Media around the release’s first week further in advance than any other film in history. [...]
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