Kylie’s Agent Provocateur viral ‘best in the world’
The raunchy viral for Agent Provocateur starring Aussie pop-princess Kylie Minogue riding a bucking bull in her underwear has been named the most successful celebrity viral campaign in the world. The 2001 ‘Proof’ campaign, which was banned from being shown in cinemas, has clocked up more than 350 million hits on YouTube since its launch.
