There is a natural synergy between the escapism experienced in both video games and film at the cinema . That probably explains the influx of video game to film conversions over the last few years.
The second weekend of ‘Sex And The City 2‘ helped Nescafe Gold Blend’s cinema campaign deliver an estimated one million impacts, according to figures from Digital Cinema Media today. The Nescafé ad, made by Interpublic creative agency McCann Erickson, features a man and woman as they interact across the street from their respective balconies.
The release of ‘Sex and The City 2‘ helped a cinema campaign for Muller Fruit Corner to deliver an estimated 1.3 million impacts, according to figures from Digital Cinema Media. The ad, which was created by VCCP, is called ‘Galloping Cow’ and shows a cow being allowed to gallop across the countryside in return for [...]
The release of ‘Streetdance 3D‘ helped a Nokia cinema ad campaign deliver an estimated 700,000 impacts last weekend, according to unofficial figures from Digital Cinema Media. The Nokia ad, created by Wieden & Kennedy and called ‘Highway Manifesto‘, is a 60-second commercial that promotes the introduction of free sat nav facility to all Nokia mobile [...]
Britain’s home grown, Streetdance 3D took the number one slot last week, grossing £2.5m at the box office and beating Disney’s Prince of Persia which came second taking £1.3m. The movie directed by award winning music video director duo Max and Dania features Britain’s Got Talents winning dance group Diversity and tells the story of [...]