#Picturehouse

Cinemas across the UK are to broadcast live private viewings of the British Museum’s major exhibition Life and Death in Pompeii and Herculaneum on 18 and 19 June.

The exhibition, which runs until 29 September, is the first ever held on these important cities at the British Museum. Focussing on the Roman home and lives of the people who lived nearly 2000 years ago in Pompeii and Herculaneum, the unique live broadcast event will take cinema audiences back in time in the company of renowned experts and practitioners who, alongside live performances of music, poetry and eye-witness accounts, will bring to life extraordinary objects, some never seen outside Italy before. Interviews throughout the exhibition will be intercut with stunning specially recorded films in Italy, showing Pompeii and Herculaneum and the sleeping Vesuvius.

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DCM has launched Christmas at Picturehouse Supporting Barnardo’s; a unique partnership to raise awareness and funds for the UK’S largest children’s charity. The activity was orchestrated by media agency John Ayling & Associates (JAA) and Digital Cinema Media (DCM)

The multi-platform cinema activity incorporates on-screen, online and social media as well as in-house press and OOH. The solus partnership will culminate with Christmas screenings ranging from a broadcast of The Nutcracker live at the Royal Opera House to showings of traditional classics such as White Christmas.

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Prior to this year, the world’s most celebrated film festival for independent cinema had previously confined itself to the US, and predominantly Park City, Utah. However, in March 2011 Sundance founder and screen legend Robert Redford announced that the inaugural Sundance London would take place this past weekend at the O2 Greenwich featuring some of the highlights of the 2012 Sundance Film Festival proper and would also feature some special concerts and the usual selection of industry panels and workshops.

Rather than spend a whole weekend at the soulless O2, I opted instead to see a few choice films and have a more relaxed festival experience. From looking at the films selected to be screened, it was quickly obvious to anyone familiar with the line-up from Park City that there was a huge omission. Ben Lewin’s The Surrogate picked up the audience award and the special jury prize at Sundance in January and is already tipped for Oscar success next year. For unknown reasons it was conspicuously absent from the London line-up but despite this there was still plenty to excite lovers of independent cinema. Here’s a short summary of the three films I saw

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Starting this Friday, Green&Black’s will be sponsoring ‘Picturehouse Recommends‘ in Picturehouse cinemas across the country for six months. The campaign developed with Digital Cinema Media (DCM) and Rocket, the communications planning agency, will include on screen advertising and trailer idents as well as free sampling in the foyers and online activity. The sponsorship of Picturehouse [...]

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Digital Cinema Media (DCM) the market leader in UK cinema advertising has tied up with leading children’s charity Action for Children to offer free cinema tickets. The charity is offering free admission to those that download a voucher from the Action for Children website. Foyer activity in Picturehouse sites will also give cinemagoers the opportunity [...]

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Digital Cinema Media (DCM), the market leader in UK cinema is expanding its digital capabilities with the news that every DCM multiplex cinema will have a digital/3D screen by the end of the year, half of its estate converted by 2010 and every screen in digital format by the end of 2011. To support this [...]

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Digital Cinema Media, the cinema advertising specialist, is to sponsor The Times BFI London Film Festival. The deal with the BFI sees Digital Cinema Media take the role of an official media partner of the 53rd festival, which runs in October. As part of the sponsorship, DCM will receive tickets for the biggest events, to [...]

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