Emulating the performance of War Horse in January, The Woman In Black managed to top the weekend’s box office for the third successive weekend. The period chiller grossed a further £2.4m taking its cume to £14.6m, which far outstrips the total gross of recent hit films involving the supernatural including all Paranormal Activity films (Paranormal Activity 2 being the most successful with £11m) and Insidious (£7.1m). It now lies second behind The King’s Speech (£45.7m) in the list of distributor Momentum’s most successful releases.
The weekend’s highest new entry was The Best Exotic Marigold Hotel, in second place with £2.2m. Very much aimed at the more mature audience this opening comfortably beat the similarly aimed Ladies In Lavender (£423k), Mrs Henderson Presents (£752k) and Last Orders (£101k). It will have to perform spectacularly though to beat Calendar Girls’ total gross of £20.4m.