M&M’S ‘Red’ and ‘Yellow’ sponsor DCM’s refreshed FTRC show
London, 28 June 2012: M&M’S characters ‘Red’ and ‘Yellow’ will be back on the big screen for a further year following the renewal of Mars’ exclusive sponsorship of Digital Cinema Media’s (DCM) ‘From The Red Carpet’( FTRC) show.
Introducing a new animation, the charming M&M’S characters, ‘Red’ and ‘Yellow’ are now seen joking around in a cinema environment.
The new M&M’S animation for the FTRC partnership runs with the latest film releases and is a great opportunity to help consumers get to know the characters’ personalities better. It allows M&M’S to showcase the fun of “Red” & “Yellow”’s banter and reinforces the fact that the brand is perfect for sharing during films and especially in cinemas.
