#Mirror Mirror

UK Box Office – 10 April 2012

April 11th, 2012 Author: Tom LinayTags: 3D, American Reunion, Cinema Advertising, Digital Cinema Media, Headhunters, Mirror Mirror, The Cold Light Of Day, The Hunger Games, The Pirates! In an Adventure with Scientists, Titanic, Tom Linay

Metaphorically this ship is still sailing as the 3D re-release of Titanic cruised to the top of the UK box office with £2.9m (including £97k from previews). Although this is a is a good deal fewer than the original Titanic’s £4.8m opening weekend in 1997, it’s a big improvement on Star Wars – Episode 1’s 3D re-release in February (£1.5m) and similar to The Lion King 3D’s performance in October (£2.8m). Love for the epic film is still high and its performance is particularly impressive when you consider that the film is 194 minutes long, so less screenings can be scheduled per day. Including Easter Monday, James Cameron’s lavish romance has a cume of £3.9m.

In second place after another strong weekend was The Hunger Games. A further £2.4m, just a drop of 20%, takes the thriller to a very impressive £16.2m (including Monday). Although it may fall short of New Moon’s £27.5m total, it is already way ahead of the first Twilight’s £11.2m final total. Just behind in third place was Mirror Mirror, also with £2.4m. This weekend figure is inflated due to the film opening on Monday 2^nd, so includes £1.3m from previews. Including Easter Monday, the film now has a cume of £3m. In fourth place was The Pirates! In An Adventure With Scientists with £2.2m. This is a fantastic hold for the film, actually improving on its opening weekend when the figure for previews is removed. Strong word of mouth should be in full flow for this title and its cume is now at £9.1m.

Mirror Mirror Review

March 27th, 2012 Author: Steve ChambersTags: cinema, Cinema Advertising, Digital Cinema Media, Julia Roberts, Mirror Mirror, Review, Snow White

With hindsight it seemed a very strange thing for me to do. Having a child-free weekend, I decided to venture to the cinema to watch Mirror Mirror. In my defence, the girlfriend wanted to see it, and with this not being a “must watch” for me, I went along safe in the knowledge I was gaining numerous brownie points.

Mirror Mirror is the first of two Snow White inspired films this year, and to my surprise it proved very enjoyable. I am assuming most people on planet earth know the plot line of Snow White and the Seven Dwarves, so I will spare you all the synopsis. However, this story line came with lots of laughs, plus a few twists along the way. For a start the dwarves were actually a band of robbers – hold on I thought – this is a bit different. Plus the dwarves names had been upgraded to a more macho group of Napoleon, Chuckles, Half-pint, Grub, Grim, Woolf and Butcher. After all, imagine being mugged by somebody called ‘Happy’?!