Bravissimo and Peugeot target Valentine’s Day cinemagoers
Lingerie brand Bravissimo and car manufacturer Peugeot advertised against Warner Bros romantic comedy Valentine’s Day as it delivered 761,713 cinema impacts in its first weekend. Valentine’s Day took £3.7m this weekend as cinemagoers celebrated the annual love fest of Valentine’s Day, according to figures from Digital Cinema Media, with Bravissimo taking the opportunity to launch [...]
