It is still hard to believe but Mamma Mia grossed over £68m at the box office in the UK alone, proving that stage musical adaptations can be BIG business. Since then a number of musicals have been released with varying success – Footloose and the star studded Nine were notable disappointments while Fame outperformed expectations.
This summer it’s the turn of perhaps the highest profile musical release since Mamma Mia – Rock Of Ages. Since the first performance in Los Angeles in 2006 the stage show has been a huge hit around the world and has been consistently pulling in the punters since its launch in London last summer. Setting itself up as the alternative to Euro 2012, the stars seem to be aligning for a strong run at the box office, as long as the film meets the lofty expectations of fans of the stage show.