The raunchy viral for Agent Provocateur starring Aussie pop-princess Kylie Minogue riding a bucking bull in her underwear has been named the most successful celebrity viral campaign in the world. The 2001 ‘Proof’ campaign, which was banned from being shown in cinemas, has clocked up more than 350 million hits on YouTube since its launch.
Kylie writhing around on a red velvet rodeo bull in a 2001 spot for Agent Provocateur was voted the UK’s ultimate cult cinema ad in our online poll carried out in December. The ad, titled ‘Proof’, starring the diminutive Aussie songstress clad in black lingerie beat off competition from the likes of Orange, Maxell Tapes, [...]
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