Kellogg’s Cornflakes secured 983,574 cinema impacts last weekend for its new ad against films including the new Ryan Reynolds film ‘Buried‘, according to figures from Digital Cinema Media. The spot, which was created by Leo Burnett, with media planning and buying handled by Carat, shows the sun rising on a waking city and families preparing [...]
The launch of ‘The A-Team‘ film helped a new campaign for Kellogg’s Crunchy Nut deliver 966,600 impacts last weekend, according to estimated figures from Digital Cinema Media. The 60-second spot, called ‘Diversion‘, was created by Leo Burnett with planning and buying organised by Carat.
2008 has seen FMCG brands divert more marketing budget towards cinema advertising, with a focus on sampling campaigns in the cinema foyer, notes the UK’s leading cinema advertising company, Digital Cinema Media. Recent figures released by Nielsen Media Research reveal that FMCG ad spend on cinema in July 2008 was up a massive 73% year-on-year, [...]