#James Stewart

The BFI opened its doors last week to some of the UK’s sharpest creative minds to discuss the issues and opportunities that 3D film-making presents. Headlined by Ang Lee and David Attenborough, the two day event took an in-depth view of the vast creative possibilities 3D is opening up to enhance the art form of film since the advent of digital film-making techniques.

DCM’s Commercial Director, Joe Evea, took his place on a panel dedicated to “Making 3D Sell” alongside Luke Beauchamp from Compendium Media, James Stewart from Geneva Films and panel chairman Danny Edwards, editor of Shots magazine.

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Advertisers looking to increase memory retention among audiences should seriously investigate 3D, says a leading producer of stereoscopic 3D commercials, James Stewart. In a presentation today delivered at the Ontario Centres for Excellence (OCE) Discovery 2011 conference, Geneva Film Co. founder and director James Stewart shared startling statistics.

He showed the use of 3D in advertising yields eye-popping returns in memory retention with audiences exhibiting 92% total recall of an ad, with 68% of that number showing a higher likelihood of following through with a purchase of the product advertised – a significant increase over the same commercial in 2D. Quoting studies from multiple independent sources – including ESPN, Xpand and Texas Instruments, the data shows an average increase in viewer retention of 15%.

Showing examples of his 3D work used in customer testing, Stewart said, “For a nominal increase in production costs, you get a 15% – 20% increase in ad recall. Who does not want that?”

For the full article, look here:

http://hollywoodindustry.digitalmedianet.com/articles/viewarticle.jsp?id=1505609

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