The second weekend of ‘Sex And The City 2‘ helped Nescafe Gold Blend’s cinema campaign deliver an estimated one million impacts, according to figures from Digital Cinema Media today. The Nescafé ad, made by Interpublic creative agency McCann Erickson, features a man and woman as they interact across the street from their respective balconies.
Kicking off the Summer Blockbuster season, Iron Man 2 shot to the number one slot grossing a whopping £6.8m in its opening weekend. The sequel has smashed Iron Man’s £5.5m debut weekend back in 2008 and is the most successful Robert Downey Junior film to date. Iron Man 2 has also beaten the record for [...]