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Toy Story 3 delivers 2.3 million impacts for Mazda

Beth Spencer — Thu, 29 Jul 2010 16:03:08 +0000

The first weekend of ‘Toy Story 3‘ helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media.

The “New Series” spot promotes the latest Mazda CX 7. It was created by JWT with media planned and bought by Mindshare.

It features the car driving through a virtual desert, before crashing through a wall, which unleashes it on the city, with the strapline “A new species is born”.

The cinema campaign included a spot against Paramount’s ‘Shrek Forever After‘, which, in its fourth weekend, delivered 244,752 impacts.

Disney and Pixar’s ‘Toy Story 3‘, which picks up the tale of the toys from ‘Toy Story 2′, 11 years before, stars Tom Hanks as Woody the Cowboy and Joan Cusack as Jesse the Cowgirl.

The film took £21.2m in its first week in the UK and was the most-watched film of last weekend, ahead of ‘Inception‘, which delivered 851,544 impacts.

Vampire romance ‘The Twilight Saga: Eclipse’ continued to perform, well delivering 293,222 impacts in its third weekend.

Leo DiCaprio helps Stella campaign deliver 1.2 million impacts

Beth Spencer — Wed, 21 Jul 2010 16:15:36 +0000

The spot, which promotes Stella Artois 5%, is called ‘Radio – Preparation’ and was created by Mother London with media planned and bought by Starcom.

Stella Artois use cinema advertising for new ‘Preparation‘ creative

It focuses on the unrushed attention to detail required for pulling the perfect Stella Artois pint. The ad delivers the message through comparison with a French woman who takes her time getting ready to go out in the evening and applying her make-up, ending with the strapline “She is a thing of beauty”.

‘Inception’, a Sci-Fi thriller by ‘Dark Knight’ director Christopher Nolan and also starring Michael Caine and Ellen Page, took £5.9m in its first weekend and was the most watched film, ahead of Paramount’s ‘Shrek Forever After’ which delivered 839,775 estimated impacts in its third weekend.

Teen vampire romance ‘The Twilight Saga: Eclipse’ continued to perform strongly and was the third most watched film of the weekend, delivering 691,941 impacts.