The first weekend of ‘Toy Story 3‘ helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media. The “New Series” spot promotes the latest Mazda CX 7. It was created by JWT with media planned and bought by Mindshare.
The spot, which promotes Stella Artois 5%, is called ‘Radio – Preparation’ and was created by Mother London with media planned and bought by Starcom. Stella Artois use cinema advertising for new ‘Preparation‘ creative It focuses on the unrushed attention to detail required for pulling the perfect Stella Artois pint. The ad delivers the message [...]