The release of the romantic drama ‘Dear John‘ helped Grolsch’s first cinema campaign in five years deliver more than 884,163 impacts last weekend, according to estimated figures from Digital Cinema Media. The Grolsch ad, which was created by The Leith Agency, shows the distinctive Grolsch bottle twirling around to the Jazz classic tune ‘It Don’t [...]
Lingerie brand Bravissimo and car manufacturer Peugeot advertised against Warner Bros romantic comedy Valentine’s Day as it delivered 761,713 cinema impacts in its first weekend. Valentine’s Day took £3.7m this weekend as cinemagoers celebrated the annual love fest of Valentine’s Day, according to figures from Digital Cinema Media, with Bravissimo taking the opportunity to launch [...]
Latest Cinema Advertising Association (CAA) figures show cinema admissions are continuing to climb, with 13.5million cinemagoers heading to the big screen in October alone. The new figure marks a year-on-year increase of 3.8 per cent and ranks as the strongest October for cinema admissions in four years. To date, the overall cinema admissions for 2009 [...]
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