#Hop

April’s industry impacts totalled 11.2m, a strong result to date and is the fourth best Jan-Apr result of all time. Year to date 2011′s cinema impacts now stand at 54.7m.

With the kids not off until a little later this year, combined with the Royal Wedding Bank Holiday and the hot weather, the industry faced some unusual challenges this April resulting in the levels of cinemagoing to drop below the norm for this time of year. That being said, the April films delivered some good results.

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The fifth instalment of the Fast and Furious franchise powered its way to poll position this weekend earning No.1 at the UK Box Office. Showing no signs of slowing down the 5th instalment grossed £5.3m in its debut weekend alone!

The popular franchise has now grossed a combined total of £39.2m to date, and there are already reports that the Fast & Furious team is revving up for the next instalment in the franchise.

Rio maintained its number two slot while Arthur, which stars Russell Brand and Helen Mirren was the second new entry inside the top three.

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Topping the charts this weekend was Scream 4, generating £2.1m. Despite the disappointing results in the US, it seemed to fare more positively in the UK, tracking just shy of Scream 3′s £2.4m opening back in 2000. Despite the good weather cinema admissions remain steady with the added boost from the Easter school holidays.

Family favourite Rio held well in its second weekend, dropping only -16% with an income to date of £5.5m. Newcomers to the screen, Your Highness and Red Riding Hood entered the chart at 3rd & 4th to round up the top 4.

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Fox’s latest family flick Rio flew straight into the UK top spot over the weekend grossing a total of £1.5m. The good weather did impact slightly on performance in the Box Office but with the weather forecast to cool down for the rest of the week, and with the kids off for the Easter holidays we are predicting an uplift next week.

Meanwhile sci- fi thriller Source Code is still fighting off stiff competition to maintain second place rank, closely followed by Limitless and last week’s chart topper Hop at number four.

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Russell Brand’s latest big screen family adventure Hop has topped the UK box office on its debut weekend of release. The animated Easter-themed flick, co-starring James Marsden and Kaley Cuoco, raked in £1.39m to secure first place. With the school Easter holidays just around the corner, nobody would be terribly surprised if the animated “Easter Bunny” movie stays in the top 10 for a while yet.

Meanwhile Jake Gyllenhaal’s science fiction thriller Source Code also opened this weekend to second place grossing £1.3m, it ranks just behind recent sci-fi thrillers Limitless (£2.1m) and The Adjustment Bureau (£1.4m).

Last week’s number one Limitless has been pushed to number three ahead of Zack Snyder’s Sucker Punch.

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This weeks film schedule updates The Runaways has moved from 27-Aug 2010 to 10-Sep 2010 Let Me In has moved from 29-Oct 2010 to 22-Oct 2010 Devil has moved from 11-Feb 2011 to 17-Sep 2010 The Debt has moved from 29-Oct 2010 to 11-Feb 2011 Sanctum has moved from 11-Mar 2011 to 04-Feb 2011 The [...]

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