The under pressure motor industry is jumping on the coat tails of cinemas current resurgence, heavily promoting their latest models as part of a concerted effort to drive sales of new cars in the UK. 2009’s impressive cinema attendance figures are proving persuasive, prompting under fire motor marques to push their latest brand ethos and [...]
Honda is to launch a cinema advertising campaign in support of its new environmentally friendly Honda Insight. The cinema ad, created by Wieden and Kennedy will appear on approximately 2,500 cinema screens across the country through an exclusive deal with cinema advertiser DCM. The £1.3m deal will build awareness of the new Insight model amongst [...]
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