Halifax turns to cinema for the first time
High-street bank Halifax has turned to cinema for its revitalised ad campaign. The ad is the first from new creative agency Adam & Eve and is also the first time that Halifax has used cinema.
With media buying and planning handled by MEC, the creative is an uplifting insight into small moments of kindness in Britain and continues to star Halifax staff. Launching in cinemas tomorrow, the 60-second spot will run with Brit thriller ‘Tinker, Tailor, Soldier, Spy’ and Sarah Jessica Parker’s latest ‘I Don’t Know How She Does it’.
