#FTRC

M&M’S ‘Red’ and ‘Yellow’ sponsor DCM’s refreshed FTRC show

June 29th, 2012 Author: Liza PatouxTags: cinema, Cinema Advertising, Craig Stevens, DCM, Digital Cinema Media, From The Red Carpet, FTRC, M&M’S, Mars, MyMovies, Sky Movies, The Amazing Spider-Man

London, 28 June 2012: M&M’S characters ‘Red’ and ‘Yellow’ will be back on the big screen for a further year following the renewal of Mars’ exclusive sponsorship of Digital Cinema Media’s (DCM) ‘From The Red Carpet’( FTRC) show.

Introducing a new animation, the charming M&M’S characters, ‘Red’ and ‘Yellow’ are now seen joking around in a cinema environment.

The new M&M’S animation for the FTRC partnership runs with the latest film releases and is a great opportunity to help consumers get to know the characters’ personalities better. It allows M&M’S to showcase the fun of “Red” & “Yellow”’s banter and reinforces the fact that the brand is perfect for sharing during films and especially in cinemas.

M&M’s inks million-pound movie deal to push flagship store

March 23rd, 2011 Author: Beth SpencerTags: From The Red Carpet, FTRC, Jeremy Playle, M&M's, Mars

M&M’s has signed a seven-figure deal to sponsor ‘From The Red Carpet‘ (FTRC), the entertainment programme shown in cinemas, ahead of the opening of its flagship store in Leicester Square. The 60-second show, broadcast before the main feature, launched last year and reports on worldwide film releases, with interviews with stars at premieres and on-set, [...]

Vue Entertainment and Digital Cinema Media (DCM) Sign 4 Year Advertising Deal

September 7th, 2010 Author: Beth SpencerTags: Cineworld, From The Red Carpet, FTRC, ODEON, Tim Richards, Vue

DCM and Vue Entertainment have signed a 4 year contract commencing 1st January 2011, giving DCM the exclusive rights to sell all of Vue Entertainment’s on screen advertising covering all 67 of its state-of-the-art multiplex cinemas in the UK. DCM was formed two years ago and since then it has pro-actively pursued innovative ways for [...]