Volkswagen is launching Polo’s Timeless Film Festival, offering cinemagoers the chance to take a friend to see their favourite film at the cinema for free. The Festival will be supported by a cinema ad campaign, created by advertising agency DDB London. The ad promotes VW’s latest Polo model and engages 35-55 year old women by [...]
PlayStation is not a new brand to cinema, however this multi million pound deal is their biggest investment in the medium so far. Cinema was chosen as the lead broadcast medium due to its ability to deliver against the lucrative 16-34 year target audience and provide a unique environment in which an audio-visual message can [...]
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