Universal Pictures’ new 3D animated comedy film ‘Despicable Me‘, voiced by Steve Carell, Russell Brand and Julie Andrews, has helped a new ad for BT Infinity deliver one million impacts in the film’s first weekend, according to figures from DCM. The ad features long-running BT characters Adam and Jane, acted by former ‘My Family’ star [...]
Codemasters, the developer and worldwide publisher of entertainment software is to advertise on cinema for the first time in three years to promote its new Flashpoint game. The cinema only push, brokered by Digital Cinema Media (DCM) and starting in October will feature three different end trails to highlight the stores in which this game [...]
Brands including Diet Coke, Cadbury, Kellogg and Max Factor are investing in cinema advertising around new release Sex and the City 2. The popularity of the Sex and the City franchise has attracted several brands to cinema advertising for the first time. Lastminute.com is taking its “Good stuff” creative to the big screen for the [...]
Cinema admissions have seen a marked 10% increase on the same period last year, boosted by blockbuster features such as Men Who Stare at Goats and the posthumous concert film Michael Jackson’s This is It. According to the latest figures by the Cinema Advertising Association (CAA), the audience figures totalled 14,913,426 – making November 2009 [...]
The under pressure motor industry is jumping on the coat tails of cinemas current resurgence, heavily promoting their latest models as part of a concerted effort to drive sales of new cars in the UK. 2009’s impressive cinema attendance figures are proving persuasive, prompting under fire motor marques to push their latest brand ethos and [...]
Volkswagen is launching Polo’s Timeless Film Festival, offering cinemagoers the chance to take a friend to see their favourite film at the cinema for free. The Festival will be supported by a cinema ad campaign, created by advertising agency DDB London. The ad promotes VW’s latest Polo model and engages 35-55 year old women by [...]
Digital Cinema Media (DCM), the market leader in UK cinema is expanding its digital capabilities with the news that every DCM multiplex cinema will have a digital/3D screen by the end of the year, half of its estate converted by 2010 and every screen in digital format by the end of 2011. To support this [...]
CAT Footwear, the shoe retailer is to launch a high profile cinema campaign through Digital Cinema Media (DCM). Launching on 2nd October the ‘Earthmovers’ campaign will run in cinemas nationally through to the 19th November. The 30-second execution features two people wearing CAT footwear moving with great athleticism and ease through the air, their contorted [...]
Digital Cinema Media, the cinema advertising specialist, is to sponsor The Times BFI London Film Festival. The deal with the BFI sees Digital Cinema Media take the role of an official media partner of the 53rd festival, which runs in October. As part of the sponsorship, DCM will receive tickets for the biggest events, to [...]
Look , the glossy high street fashion and celebrity weekly magazine, is to hook into its core audience of 15-34 year old women through its first ever cinema advertising campaign. Launching this week, the highly targeted ads will run exclusively before high profile female-focussed films The Ugly Truth and Nine. The ads, created by Grey [...]
Get involved with the latest news and updates by subscribing to our email newsletters.
