Digital Cinema Media (DCM) sent a traditional British treat in the form of fish and chip vans to MGOMD, M2M, Carat, OMD and PHD last week to raise awareness for their Best of British film packages in cinema.

The activity was well received by all the agencies, receiving twitter and Facebook coverage, with Anna Fitzgerald, Cinema Co-ordinator at PHD, commenting on the day “Thanks DCM for the lunchtime treat. Looking forward to all the great British films coming out this year, especially Bond and to running my brands alongside this wealth of British talent in cinema!”

The activity received positive press coverage in Media Week’s ‘Out & About’ feature on the 30 March and across the 3 days DCM treated 4 agencies, over 550 agency contacts, one tea lady and a road cleaner to approx. 600 portions of chips.

@lauralouisetait
@DCM_cinema_news lovely free fish ‘n’ chips at @OMDUK today!

@misslaurendyer
Free Fish and Chips outside the studio today, nice one @DCM_cinema_News #bestofbritish #yum

@TaraNarain
Free Fish&Chips for lunch! thanks @DCM_cinema_news #yummy

@dyl
free fish and chi ps van courtesy of @dcm_cinema_news outside the office #getinmybelly

@tomcarter89
Thanks @DCM_cinema_news for bringing some Fish & Chips to @caratuk to celebrate Best of British in Cinema #tasty

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This weeks film schedule updates:

• Casa De Mi Padre has now been added to the schedule, releasing 8 June 2012
• Ill Manors has now been added to the schedule, releasing 8 June 2012
• Chernobyl Diaries has now been added to the schedule, releasing 29 June 2012
• Broken City has now been added to the schedule, releasing 25 January 2013
• Elysium has now been added to the schedule, releasing 1 March 2013
• Oz: The Great And Powerful 3D has now been added to the schedule, releasing 8 March 2013
• The Croods has now been added to the schedule, releasing 22 March 2013
• Jack The Giant Killer has now been added to the schedule, releasing 22 March 2013
• Ender’s Game has now been added to the schedule, releasing 29 March 2013
• The Host has now been added to the schedule, releasing 29 March 2013
• Percy Jackson: Sea Of Monsters has now been added to the schedule, releasing 29 March 2013

The film schedule has been updated to reflect these changes.

Awards season is in full bloom as the Screen Actors Guild (SAG) Awards were handed out last weekend. The big winner of the evening was The Help, which picked up three awards.

Viola Davis, The Help, won best actress beating The Iron Lady Meryl Streep to the gong. While Best Actor favourite George Clooney, The Descendants, was piped to the post by The Artist’s Jean Dujardin.

Things are hotting up between this year’s contenders as each award ceremony throws a different film into the spot light. With The Artist, The Descendants, Extremely Loud & Incredibly Close, Hugo, Midnight in Paris, The Help, Moneyball, War Horse and The Tree of Life all up for best picture the Oscar race is getting even more interesting.

The full list of SAG award nominees and winners can be found below.

Outstanding Performance By A Cast In A Motion Picture

The Help – Winner
Bridesmaids
The Artist
The Descendants
Midnight in Paris

Outstanding Performance By A Male Actor In A Leading Role

Jean Dujardin, The Artist – Winner
George Clooney, The Descendants
Demian Bichir, A Better Life
Leonardo DiCaprio, J. Edgar
Brad Pitt, Moneyball

Outstanding Performance By A Female Actor In A Leading Role

Viola Davis, The Help – Winner
Michelle Williams, My Week With Marilyn
Glenn Close, Albert Nobbs
Meryl Streep, The Iron Lady
Tilda Swinton, We Need to Talk About Kevin

Outstanding Performance By A Male Actor In A Supporting Role

Christopher Plummer, Beginners - Winner
Nick Nolte, Warrior
Kenneth Branagh, My Week With Marilyn
Armie Hammer, J. Edgar
Jonah Hill, Moneyball

Outstanding Performance By A Female Actor In A Supporting Role

Octavia Spencer, The Help – Winner
Berenice Bejo, The Artist
Jessica Chastain, The Help
Melissa McCarthy, Bridesmaids
Janet McTeer, Albert Nobbs

Outstanding Performance By A Stunt Ensemble In A Motion Picture

Harry Potter and the Deahtly Hallows: Part II – Winner
The Adjustment Bureau
Cowboys & Aliens
Transformers: Dark of the Moon
X-Men: First Class

The upcoming film Shame signals Michael Fassbender’s arrival as one of the world’s greatest actors, joining the likes of Daniel Day-Lewis and Philip Seymour Hoffman. In the film, out tomorrow, Fassbender plays Brandon, a seemingly normal man, who’s professionally successful, lives an ordered, structured life and has an addiction to sexual gratification.

Few lead performances in recent years have been as fiercely committed as Fassbender is as Brandon. He puts everything, physically and emotionally, on display and exudes an intensity that few other actors working today can match. His co-star Carey Mulligan, is equally as impressive as Brandon’s fragile sibling Sissy. She has much less screen-time than Fassbender but she makes every moment count, particularly during a protracted, tightly framed rendition of New York, New York.

Fassbender can next be seen appearing in Steven Soderbergh’s excellent spy thriller Haywire (out next week) and Ridley Scott’s feverishly anticipated Alien ‘prequel’ Prometheus in June. Mulligan will next be seen alongside Leonardo Di Caprio and Tobey Maguire in Baz Luhrmann’s lavish Great Gatsby adaptation in late 2012 and then in the Coen brothers’ next project Inside Llewyn Davis. Expect all these films to further consolidate both Fassbender and Mulligan’s status as two of the hottest acting talents around.

Meryl Streep was among the nominees when the 2012 Screen Actors Guild Awards nominations were announced last week.

Streep was nominated for her role in The Iron Lady, a biopic about British Prime Minister Margaret Thatcher.

The Help was one of the leading candidates with the film’s actors getting a nod for outstanding cast; The Help stars Viola Davis (leading role) and Octavia Spencer (supporting role) were also tapped for individual nominations.

Midnight in Paris, The Descendants, The Artist, and Bridesmaids were also nominated for outstanding cast.

The full list can be found below;

OUTSTANDING PERFORMANCE BY A CAST IN A MOTION PICTURE

Bridesmaids
The Artist
The Descendants
The Help
Midnight in Paris

OUTSTANDING PERFORMANCE BY A MALE ACTOR IN A LEADING ROLE

George Clooney, The Descendants
Demian Bichir, A Better Life
Leonardo DiCaprio, J. Edgar
Jean Dujardin, The Artist
Brad Pitt, Moneyball

OUTSTANDIND PERFORMANCE BY A FEMALE ACTOR IN A LEADING ROLE

Michelle Williams, My Week With Marilyn
Glenn Close, Albert Nobbs
Viola Davis, The Help
Meryl Streep, The Iron Lady
Tilda Swinton, We Need to Talk About Kevin

OUTSTANDING PERFORMANCE BY A MALE ACTOR IN A SUPPORTING ROLE

Nick Nolte, Warrior
Kenneth Branagh, My Week With Marilyn
Armie Hammer, J. Edgar
Jonah Hill, Moneyball
Christopher Plummer, Beginners

OUTSTANDING PERFORMANCE BY A FEMALE ACTOR IN A SUPPORTING ROLE

Octavia Spencer, The Help
Berenice Bejo, The Artist
Jessica Chastain, The Help
Melissa McCarthy, Bridesmaids
Janet McTeer, Albert Nobbs

OUTSTANDING PERFORMANCE BY A STUNT ENSEMBLE IN A MOTION PICTURE

The Adjustment Bureau
Cowboys & Aliens
Harry Potter and the Deahtly Hallows: Part II
Transformers: Dark of the Moon
X-Men: First Class
The Screen Actors’ Guild awards will take place on 29th January 2012.

DCM hit the red carpet with Tom Cruise and Simon Pegg on Tuesday for the London premiere of Mission: Impossible – Ghost Protocol.

Tom Cruise, who turns 50 next year, plays secret agent Ethan Hunt in the fourth film in the franchise which he also produces. Speaking on the red carpet at London’s IMAX cinema, Cruise claimed he had no intention of slowing down. “I’m just going to keep going, as long as I can do it. I love making action movies,” he said.

The actor returns as Impossible Mission Force agent Ethan Hunt. Disavowed and blamed for the terrorist bombings of the Kremlin, Hunt and his agency face new challenges and must find a way to clear their agency’s name without resources or backup. Cruise pulls off several impressive stunts in the film, including hanging from the tallest building in the world – Dubai’s 2,716ft Burj Khalifa.

He described how much he enjoyed making the fourth Mission: Impossible; “It’s fun, Paula and everyone, us all being together, it is really fun all being together. You work so hard when you are making the movie, you talk about what it is going to be like when it comes out and the fun we’re going to have and it really is a lot of fun. That is what it is about. We’re here and we can’t wait for people to see it”.

Mission: Impossible – Ghost Protocol is released in the UK on Boxing Day and IMAX from the 21^st December.

This weeks film schedule updates:

• Gone now opens 02 March 2012
• We Bought A Zoo now opens 16 March 2012

• Madagascar 3 is now called Madagascar 3: Europe’s Most Wanted

• Margin Call has now been added to the schedule, releasing 13 January 2012
• Woman In The Fifth has now been added to the schedule, releasing 17 February 2012
• One For The Money has now been added to the schedule, releasing 24 February 2012
• The Decoy Bride has now been added to the schedule, releasing 09 March 2012

The film schedule has been updated to reflect these changes.

Billed as master director Martin Scorsese’s first family film, Hugo is a hugely affectionate love-letter to film and cinema history. Scorsese has always been known as an avid film historian and every ounce of his passion comes through to make a film that both moves and enchants.

Hugo is the story of 11 year-old orphan, Hugo Cabret (Asa Butterfield), who lives in a 1930s Paris train station, secretly maintaining the stations clocks and evading the clutches of the pompous station inspector (Sacha Baron Cohen). Before his death, Hugo’s father (Jude Law) was repairing a mysterious mechanical automaton and Hugo takes on the task of finishing the job.

Of course, this leads Hugo into situations he could never have expected and as he forges a friendship with the wide-eyed Isabelle (Chloe Grace Moretz), he begins to learn about her gloomy Godfather, Papa Georges (Ben Kingsley). Where this adventure takes Hugo will be a treat to anyone with a passing interest in film history and there’s enough wonder along the way to enthral any other viewers willing to take the journey.

The film features strong performances throughout but particular praise goes to Ben Kingsley who is a study in wounded pride as Papa Georges. It’s also worth noting that the film features the best 3D visuals yet seen on film that perfectly complement and enhance the story.

Hugo hits cinemas nationwide 2 December 2011.

This weeks film schedule updates:

• The Sitter now opens 20 January 2012
• Star Wars: Episode 1 3D now opens 09 February 2012
• The Best Exotic Marigold Hotel now opens 24 February 2012
• Rock Of Ages now opens 08 June 2012
• Rise Of The Guardians 3D now opens 07 December 2011

• Bond 23 is now called Skyfall

• Rampart has now been added to the schedule, releasing 10 February 2012
• Bel Ami has now been added to the schedule, releasing 02 March 2012
• Sinister has now been added to the schedule, releasing 24 August 2012
• Gambit has now been added to the schedule, releasing 14 September 2012

The film schedule has been updated to reflect these changes.

This weeks film schedule updates:

• The Big Year now opens 2 December 2011
• New Year’s Eve now opens 8 December 2011
• The Devil Inside now opens 27 January 2012

The film schedule has been updated to reflect these changes.