Digital Cinema Media (DCM) sent a traditional British treat in the form of fish and chip vans to MGOMD, M2M, Carat, OMD and PHD last week to raise awareness for their Best of British film packages in cinema.
The activity was well received by all the agencies, receiving twitter and Facebook coverage, with Anna Fitzgerald, Cinema Co-ordinator at PHD, commenting on the day “Thanks DCM for the lunchtime treat. Looking forward to all the great British films coming out this year, especially Bond and to running my brands alongside this wealth of British talent in cinema!”
The activity received positive press coverage in Media Week’s ‘Out & About’ feature on the 30 March and across the 3 days DCM treated 4 agencies, over 550 agency contacts, one tea lady and a road cleaner to approx. 600 portions of chips.