Latest Cinema Advertising Association (CAA) figures show cinema admissions are continuing to climb, with 13.5million cinemagoers heading to the big screen in October alone. The new figure marks a year-on-year increase of 3.8 per cent and ranks as the strongest October for cinema admissions in four years. To date, the overall cinema admissions for 2009 [...]
The one week push is part of an ongoing campaign to raise awareness of the Barry M make-up brand and sees it use the specific film – Fame – to target its key audience of 16 to 24-year-old females. It will be backed by TV and online advertising. The 30-second commercial shows a rock chick [...]
Look , the glossy high street fashion and celebrity weekly magazine, is to hook into its core audience of 15-34 year old women through its first ever cinema advertising campaign. Launching this week, the highly targeted ads will run exclusively before high profile female-focussed films The Ugly Truth and Nine. The ads, created by Grey [...]
Latest Cinema Advertising Association figures show cinema admissions are going from strength-to-strength, with 13.8million cinemagoers heading to the screens in April alone. This marks a year-on-year increase of 40.8%, and ranks as the strongest April for cinema admissions since 2004. Overall, cinema admissions for 2009 stand at 55.2m to date, a 14.2 % increase on [...]
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