#Dear John

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Grolsch cinema campaign delivers 884,163 impacts aided by ‘Dear John’

The release of the romantic drama ‘Dear John‘ helped Grolsch’s first cinema campaign in five years deliver more than 884,163 impacts last weekend, according to estimated figures from Digital Cinema Media. The Grolsch ad, which was created by The Leith Agency, shows the distinctive Grolsch bottle twirling around to the Jazz classic tune ‘It Don’t [...]

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Clash of the Titans Gets Dear John Letter

Despite a solid hold of -36% last weekend for Clash of the Titans, it was knocked from the top spot by new opener Dear John, the romantic drama starring Amanda Seyfried and Channing Tatum. As in the US, it has out-performed titles in its genre, grossing almost £2m including previews. It beat the opening weekends [...]

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