#Daniel Craig

Last Thursday I was lucky enough to attend a media screening of the highly anticipated, 23rd Bond instalment, Skyfall. Whilst spending my lunchtime speaking to BT and reheating the previous night’s pasta bake was a flawless plan, I felt attending the screening was something I couldn’t pass up on.

Left with a sour taste in my mouth from the last bond venture, A Quantum of Solace, I was feeling sceptical about Skyfall. Whilst it’s been one of my most anticipated releases of the year, I was hesitant to throw my full enthusiasm into it in the interest of avoiding disappointment.

After entering the plush Sony screening room with dubiety squashing my child-like excitement, I am happy to confirm that I left the screening grinning like a 6 year old that’s overdosed on Sunny Delight.

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Last Friday, the James Bond franchise celebrated its 50^th anniversary.

For 50 years, James Bond has entertained and thrilled audiences across the globe. With exotic locations, futuristic gadgets and a plethora of colourful characters, the franchise is one of the longest running in the world.

Six actors have donned the mantle of “Bond, James Bond” in 50 years on screen, including Sean Connery, Pierce Brosnan and the latest Bond, Daniel Craig. The below infographic gives a stastical overview of the last 50 years of Bond.

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The final quarter of the year is full of testosterone fuelled movies. With many Action epics scheduled for release in this period this is an ideal time to reach the traditionally hard to target young male audience in the 15-24 age bracket.

LOOPER

Releasing September 28 is Looper, starring Bruce Willis and Joseph Gordon-Levitt. Looper is a mind bending time travel epic that pits Joseph Gordon-Levitt against his older self (Bruce Willis) in a race to close the loop by killing himself to stop the mob doing it for him. This movie is expected to take £6m at the box office with 1.1m admissions.

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When you’ve remade a striking European hit thriller, itself an adaptation of one of the most popular novels of the new millennium and have already preceded it with arguably the best trailer of 2011, it’s fair to say there’s a bit of pressure and expectation. Last night at the world premiere for Stieg Larsson’s The Girl With The Dragon Tattoo, David Fincher proved that he can more than handle it, delivering a taut and brilliant thriller that promises to be the start of a genuinely exciting franchise for adults.

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