The release of the romantic drama ‘Dear John‘ helped Grolsch’s first cinema campaign in five years deliver more than 884,163 impacts last weekend, according to estimated figures from Digital Cinema Media. The Grolsch ad, which was created by The Leith Agency, shows the distinctive Grolsch bottle twirling around to the Jazz classic tune ‘It Don’t [...]
Despite a solid hold of -36% last weekend for Clash of the Titans, it was knocked from the top spot by new opener Dear John, the romantic drama starring Amanda Seyfried and Channing Tatum. As in the US, it has out-performed titles in its genre, grossing almost £2m including previews. It beat the opening weekends [...]
The blockbuster releases of ‘Clash of The Titans‘ and ‘Kick-Ass‘ helped deliver at least one million impacts over the weekend for an African-themed football ad from sports brand Puma. The Puma ad, created by the New York and Stockholm-based creative agency Syrup, ran in a campaign that was planned and bought by Publicis media agency [...]
Greek mythical epic Clash Of The Titans resolutely held its ground at the top of the box office rankings at the weekend. Despite the sunshine, the movie took nearly £2.5m, beating How to Train Your Dragon at £1.4m. Clash Of The Titans is also on track to become Australian actor Sam Worthington’s second-highest grossing film [...]
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