DCM partners up with next week’s BFI London Film Festival – win your place at the Closing Night Gala!
The 57th BFI London Film Festival, in partnership with American Express®, kicks off next week on Wednesday 9 October with the European Premiere of Captain Philips.
Digital Cinema Media is proud to once again be the media partner of the annual event, and is looking forward to supporting and participating in one of the most impressive festivals to date. The festival will run from 9-20 October 2013, showcasing the best of world cinema and championing creativity, originality, vision and imagination, with screenings at venues all across the capital.
Digital Cinema Media’s outdoor media partner Primesight has been shortlisted for two LoveContent Awards; Best Digital Out of Home Campaign Award and Branded Content Award.
The LoveContent Awards, in association with The Screen, showcase the very best in UK digital out-of-home creative, celebrating the growth of the digital outdoor landscape and the best original campaign media being created for more digital formats than ever before.
New entry Prisoners snatched the top spot from Rush over the weekend. The Hugh Jackman kidnapping drama opened with a solid £1.4m (including £38k from previews) and with strong reviews, including “chilling, thrilling and fulfilling” from DCM’s Exhibition Manager, Rebecca Rau, it should hold up well over the coming weeks.
Advertising Week is a pretty adventurous concept – more than 200 distinct events from day to night drawing attendees from the client, media, celebrity and broader cultural communities. The fact that it was celebrating its 10th anniversary in New York last week, and expanded internationally to London this year, means the team behind it is getting something right.
For me, its enduring appeal is that it covers a number of spectrums with great diversity. The event creates a concoction of multi-faceted debate, drilling into today’s advertising issues and challenges, interwoven with more holistic concepts and insights that are both local and global.
On 28 September 2013, Digital Cinema Media will celebrate reaching a major landmark in the history of cinema advertising – one year of fully digital cinema.
During the last 12 months, DCM has generated 4m playlists, which equates to over 76,000 playlists per week. For DCM to deliver as many 35mm film reels, it would have taken 1,264 years or 65,830 weeks, never mind the cost to transport the reels!
The Tyneside Cinema is to undergo a £1.3m expansion which will bring a touch of South London cinema to the North East.
The cinema has made plans to take over the empty shop on the ground floor of its Grade II listed building and transform the former Barclays Bank unit on Pilgrim Street into a cinema-lovers’ café bar with its own cabaret-style ‘secret cinema’, inspired by the award-winning pub and cinema venue ‘Roxy Bar & Screen’ in Brixton.
The Roxy has become an incredibly popular venue, renowned for bringing together cutting-edge digital screenings with high quality drinks and food in a stylish setting.
On 28 September 2013, Digital Cinema Media (DCM), the market leader in UK cinema advertising, celebrates the first anniversary of digital operations, a major landmark in the history of cinema advertising. Since 2012, DCM has shown 52m ads to some 130m people. This has delivered 2.2b 30” impacts before 1,170 unique films in UK cinemas.
During the last 12 months, DCM has generated 4m playlists, which equates to over 76,000 playlists per week. For DCM to deliver as many 35mm film reels, it would have taken 1,264 years or 65,830 weeks.
Digital cinema has opened the door to many new advertisers. Over 200 new brands from a range of categories have booked cinema campaigns since DCM launched digital operations including The Mail on Sunday, Samsung, Daft Punk, YouTube, Sony, Tesco, Kia, Jack Daniel’s, Burberry, River Island, Belvedere Vodka and the Guardian.
New Sparta Ltd, an investment company founded by City investor Jerome Booth, has entered the movie business to acquire Icon Film Distribution and Icon Home Entertainment UK from the Icon Group for an undisclosed sum.
Booth, who also acquired UK telecoms outfit New Call in July, completed the Icon deal through his New Sparta investment vehicle, formed with the intention of investing in film, telecoms and news publishing. The sale of Icon Film Distribution leaves Icon UK focused on film production and financing.
On a quiet weekend for new entries, Rush secured pole position, moving one place up the roster, knocking Insidious: Chapter 2 into second place in the process. The F1 drama fell 36% to £1.3m and now has a cume of £4.7m. Senna performed incredibly for a documentary in 2011 but could still only manage £3.2m in its entire run. After its strong opening last weekend, Insidious Chapter 2 fell 63% to £1.1m and now has a cume of £4.9m. It will have the first Insidious’ final total of £7.1m in its sights, but it may fall slightly short.