#Cinema Advertising

The great, the talented and the beautiful of the world’s film industry descended on London’s Royal Opera House last Sunday for the British leg of awards season, the EE BAFTAs. You may have watched it on TV, along with 6.2 million other film fans. You may have been one of the lucky few in possession of a golden ticket to the night itself. BAFTA Senior Partnership Manager, Natalie Moss, however had an exclusive back-stage pass and gave DCM the low down on the evening from behind the scenes.

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Argo was named Best Film at last nights EE British Academy Film Awards hosted by Stephen Fry, held at London’s Royal Opera House. Ben Affleck won the Director BAFTA and the film also took the Editing award.

Les Misérables won four BAFTAs, Production Design, Sound, Make Up & Hair and Supporting Actress for Anne Hathaway.

Amour won the award for Film Not in the English Language and Emmanuelle Riva won Leading Actress. The Leading Actor award was given to Daniel Day-Lewis for Lincoln.

Christoph Waltz won Supporting Actor for his performance in Django Unchained and the film’s writer/director Quentin Tarantino won the Original Screenplay BAFTA.

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For the third week in a row the top two spots were filled by the same films. Les Misérables was number one for the fourth successive weekend, falling just 31% to £2.8m and crossing the magic mark of £30m in the process. It now sits on £30.1m and with a way to go yet is laying a strong early claim to be the biggest film of the year. Django Unchained held onto second spot easing 30% to £1.7m and has joined the limited club of 18-cert films to cross the £10m mark. It now sits on £10.3m and may have the legs to beat Pulp Fiction (£12.7m) and become Tarantino’s most successful film.

The highest new entry, landing in third spot was Denzel Washington thriller Flight. A £1.4m debut is a decent start and we’re seeing most awards films holding up very well from week-to-week so expect the same with this one. Proving this theory, Lincoln fell just 17% to £1.4m in fourth spot and after 10 days has grossed a solid £4.2m. Life Of Pi 3D rounded out the top five with yet another strong hold falling 24% to £843k and a magnificent cume of £27.3m.

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DCM has appointed Rob Tomalin as Head of Business Development, following the promotion of Joe Evea to Commercial Director. Rob will oversee a range of new multi-platform creative advertising possibilities in cinemas, opened up by the adoption of digital. In an initiative to bring brands closer to their audiences – before, during and beyond the cinema experience – he will also lead DCM’s new digital product development with a focus on media owner partnerships and sponsorship. Read on to find out more about Rob and what he plans to deliver to exhibitors.

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Come 11th May 2013, one third of the Digital Cinema Media workforce will be stepping out of our comfort zone to embark on the, quite frankly, horrifying Rat Race Dirty Weekend.

We’ll be switching our usual weekends of indulgence for two days of pain.

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Tom Shone, author, Culture, The Sunday Times, about Steven Spielberg’s love of the cinema,

“He still goes to the movies – picks an out of the way cinema, sneaks in with his wife or kids after the lights have gone down, then disappears again as the credits roll. He always takes an aisle seat and buys no food or drinks for himself. He’s just there for the film, or, more specifically, the film and its audience. He loves feeling the heat rise in the cinema during an especially exciting action sequence, or after a gag has rocked everyone back in their seat.

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Congratulations to all our exhibitors for making cinema a Blockbuster year in 2012. Fuelled by titles such as The Dark Knight Rises, Marvel’s Avengers Assemble and the record breaking Skyfall. UK and Ireland Box Office ticket sales exceeded the £1 billion mark for the fourth consecutive year, which equates to admissions of over 172 million people.

In a year dominated by landmark entertainment events in the UK, such as the Queen’s Diamond Jubilee and the Olympics, this is an impressive feat. The exact total across UK & Ireland was £1,172,037,248.

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The top two films from last weekend held on to their places and both experienced strong holds on another impressive weekend for the box office. The snowy conditions last week obviously hampered Les Misérables as it bounced back easing a miniscule 9% to £4m and a huge cume of £24.6m. On Saturday it overtook High School Musical 3 (£22.8m) and now the only musical ahead of it on the all-time list is Mamma Mia with £68.5m. Django Unchained fell just 14% to £2.4m and now has a cume of £7.2m. Despite opening lower than Inglourious Basterds, its final total of £10.9m looks very achievable.

In third spot was another awards hopeful and the highest new entry, Lincoln, with £1.7m. That’s a very solid start and as the BAFTAs and Oscars get closer, it should continue to perform strongly. Fourth place was taken by Life of Pi 3D, which crossed the £25m mark with a further £1.1m and now stands on a spectacular £25.9m, a total that would have put it 8 on the list of 2012’s biggest films. Another new entry rounded out the top five, with Zero Dark Thirty opening with £1.1m. That’s significantly more than Kathryn Bigelow’s last film, The Hurt Locker, which opened with £309k in 2009.

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Despite the snowy conditions across the country the strength of the films currently on release was more than enough to tempt people into the warmth of the cinema. Les Misérables was once again the top film easing 46% to £4.4m and a very healthy cume of £17.4m. That’s already more than the entire run of Chicago (£16.4m) and closing in on Moulin Rouge’s final total of £18.5m. The highest new entry, in second spot was Quentin Tarantino’s Django Unchained with £2.8m. That’s a bit lower than Inglourious Basterds’ £3.6m debut but the adverse weather conditions wouldn’t have helped. Kill Bill Vol. 2 also opened with £2.8m in 2004.

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Here’s the first round-up of news and features from DCM especially dedicated to Exhibitors. We’d love to hear from you about the type of information and articles that you would like to see in DCM Close Up, so please send us your thoughts and views. Over the weeks, we’ll also be focusing on some of the activities happening in local cinemas nationwide, so if you have anything coming up, please let us know and we’ll share your news. Read on for what’s happening at DCM and in cinema advertising this month.

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