Digital Cinema Media (DCM) the market leader in UK cinema advertising has tied up with leading children’s charity Action for Children to offer free cinema tickets. The charity is offering free admission to those that download a voucher from the Action for Children website. Foyer activity in Picturehouse sites will also give cinemagoers the opportunity [...]
Cinema admissions continue to buck the economic downturn with January 2009 figures at a five-year high, buoyed by home-grown hits such as the feel-good Slumdog Millionaire, nominated for 10 Academy Awards. Total admissions for January were 14,504,588, up 7.7% year-on-year – its strongest performance since January 2004, according to figures released by the Cinema Advertising [...]
Cinema admissions have seen a marked 10% increase on the same period last year, boosted by blockbuster features such as Men Who Stare at Goats and the posthumous concert film Michael Jackson’s This is It. According to the latest figures by the Cinema Advertising Association (CAA), the audience figures totalled 14,913,426 – making November 2009 [...]
The one week push is part of an ongoing campaign to raise awareness of the Barry M make-up brand and sees it use the specific film – Fame – to target its key audience of 16 to 24-year-old females. It will be backed by TV and online advertising. The 30-second commercial shows a rock chick [...]
Latest figures from the Cinema Advertising Association show that current cinema admissions for 2009 are the strongest in over seven years. Admissions over the first half of 2009 currently stand at 83,459,465, representing the most successful initial six month period since 2002. In comparison, 2002 holds the current first 6 month cinema admissions record at [...]
May Cinema admissions have seen a marked 24% increase on the same period last year, boosted by blockbuster features such as the latest in the cult series Star Trek and Twentieth Century Fox hit X-Men Origins: Wolverine. According to the latest figures by the Cinema Advertising Association, the films have proved so popular that audience [...]
Latest Cinema Advertising Association figures show cinema admissions are going from strength-to-strength, with 13.8million cinemagoers heading to the screens in April alone. This marks a year-on-year increase of 40.8%, and ranks as the strongest April for cinema admissions since 2004. Overall, cinema admissions for 2009 stand at 55.2m to date, a 14.2 % increase on [...]
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