#BT

Animated comedy Despicable Me helps BT deliver one million impacts

October 21st, 2010 Author: Beth SpencerTags: AMV BBDO, BT, Despicable Me, Fleur Castell, Maxus

Universal Pictures’ new 3D animated comedy film ‘Despicable Me‘, voiced by Steve Carell, Russell Brand and Julie Andrews, has helped a new ad for BT Infinity deliver one million impacts in the film’s first weekend, according to figures from DCM. The ad features long-running BT characters Adam and Jane, acted by former ‘My Family’ star [...]

BT plans postcode targeted cinema ad

August 23rd, 2010 Author: Beth SpencerTags: AMV BBDO, BT, BT Infinity, Cinema Advertising, Jeremy Playle, The Other Guys

BT is launching its first cinema advertising campaign in seven years and is using the medium to target specific geographical areas. The campaign will market BT’s Infinity fibre optic broadband offering and will run before films such as Eat, Pray, Love, featuring Julian Roberts, and Will Ferrell’s The Other Guys.