British Red Cross aims hard-hitting ad at Harry Potter fans
The British Red Cross is launching a hard-hitting ad to boost interest in first aid, which will target teens when it appears in cinemas around the new Harry Potter film.
The ad, created by Brand New School, will run with ‘Harry Potter and the Deathly Hallows – Part 2‘ nationwide from Friday. The 30-second spot, entitled “life. live it”, aims to raise first-aid awareness among 11- to 16-year-olds.
