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Avengers Assemble European Premiere

The glitz and glamour of a film premiere can generate a euphoric atmosphere. Star struck onlookers with their pens and posters mix with the geeks and the media for a glimpse of the Hollywood elite as those lucky enough to hold a ticket are herded towards escalators, shuffling awkwardly down a red carpet that isn’t meant for them. I had been like Banner and The Hulk all day, trying to keep my excitement contained for a full 8 hours. I was so focused on seeing the heroes on screen I barely had time to notice them right in front of me as we were ushered along. I could have touched Scarlett Johansson. COULD have. But then I wouldn’t have been allowed in to watch the movie. Office hype was at fever-pitch due to news that she went ‘au naturel’ underneath that signature Black Widow cat suit. I was torn, but I made my choice and settled for a photo. She has a very photogenic shoulder and back (see below for proof). A few escalators later and we’re seated in the screen, watching the red carpet show unfold as Jonafon Woss patters with the celebrities one-by-one. It isn’t long before the film rolls, and we all look fetching in our Hulk/Iron Man/Thor/Captain America themed 3D Glasses.

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Tangled Ties Up £5.1M

February 2nd, 2011 Author: Tags: , , ,

Tangled

Finally knocking The King’s Speech off the top of the Box Office this weekend was Disney’s 50th animated feature film, Tangled. Grossing £5.1M in its first three days in the UK, it is the biggest opening result of 2011 so far. Box Office last weekend was up an impressive 28 % on the same weekend in 2010, despite Avatar’s huge success in January of last year.

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Alice takes box office storm

March 10th, 2010 Author: Tags: ,

Tim Burton’s version of Lewis Carroll’s captivating tale had a record-breaking weekend, grossing £10.6m in its first three days. It smashed all box office predictions and took £140m worldwide, making it the biggest opening so far this year. It is also the best debut performance of all time for a 3D movie – James Cameron’s [...]

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Alice in Wonderland to Enchant Cinemagoers on Friday

March 4th, 2010 Author: Tags: ,

Alice In Wonderland 3D will now open nationwide in all cinemas on Friday. Tim Burton’s fresh take on Lewis Carroll’s bewitching tale boasts an all-star cast including Johnny Depp, Helena Bonham Carter, Anne Hathaway and newcomer Mia Wasikowska as Alice. There are also starring roles for a menagerie of fantastical characters such as the White [...]

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Bravissimo and Peugeot target Valentine’s Day cinemagoers

Lingerie brand Bravissimo and car manufacturer Peugeot advertised against Warner Bros romantic comedy Valentine’s Day as it delivered 761,713 cinema impacts in its first weekend. Valentine’s Day took £3.7m this weekend as cinemagoers celebrated the annual love fest of Valentine’s Day, according to figures from Digital Cinema Media, with Bravissimo taking the opportunity to launch [...]

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3D drives revenue for Avatar smash

January 7th, 2010 Author: Tags: , , ,

Digital Cinema Media (DCM) is ramping up its commitment to 3D cinema as figures reveal that box office smash Avatar raked in more than 75% of its UK takings from the 3D format. Figures from DCM suggest James Cameron’s space epic has been a hit with 3D fans,with the new format accounting for 78% of [...]

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Experience The Bigger Picture With DCM

Cinema is bucking the economic gloom in 2009 and with 2010 looking to continue in this trend, Digital Cinema Media (DCM) the market leader in UK cinema advertising is showcasing what’s in store and what innovations cinemagoers can look forward to over the next year. Taking place on the morning of Tuesday 15th September, the [...]

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