#3D

The glitz and glamour of a film premiere can generate a euphoric atmosphere. Star struck onlookers with their pens and posters mix with the geeks and the media for a glimpse of the Hollywood elite as those lucky enough to hold a ticket are herded towards escalators, shuffling awkwardly down a red carpet that isn’t meant for them. I had been like Banner and The Hulk all day, trying to keep my excitement contained for a full 8 hours. I was so focused on seeing the heroes on screen I barely had time to notice them right in front of me as we were ushered along. I could have touched Scarlett Johansson. COULD have. But then I wouldn’t have been allowed in to watch the movie. Office hype was at fever-pitch due to news that she went ‘au naturel’ underneath that signature Black Widow cat suit. I was torn, but I made my choice and settled for a photo. She has a very photogenic shoulder and back (see below for proof). A few escalators later and we’re seated in the screen, watching the red carpet show unfold as Jonafon Woss patters with the celebrities one-by-one. It isn’t long before the film rolls, and we all look fetching in our Hulk/Iron Man/Thor/Captain America themed 3D Glasses.

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Metaphorically this ship is still sailing as the 3D re-release of Titanic cruised to the top of the UK box office with £2.9m (including £97k from previews). Although this is a is a good deal fewer than the original Titanic’s £4.8m opening weekend in 1997, it’s a big improvement on Star Wars – Episode 1’s 3D re-release in February (£1.5m) and similar to The Lion King 3D’s performance in October (£2.8m). Love for the epic film is still high and its performance is particularly impressive when you consider that the film is 194 minutes long, so less screenings can be scheduled per day. Including Easter Monday, James Cameron’s lavish romance has a cume of £3.9m.

In second place after another strong weekend was The Hunger Games. A further £2.4m, just a drop of 20%, takes the thriller to a very impressive £16.2m (including Monday). Although it may fall short of New Moon’s £27.5m total, it is already way ahead of the first Twilight’s £11.2m final total. Just behind in third place was Mirror Mirror, also with £2.4m. This weekend figure is inflated due to the film opening on Monday 2^nd, so includes £1.3m from previews. Including Easter Monday, the film now has a cume of £3m. In fourth place was The Pirates! In An Adventure With Scientists with £2.2m. This is a fantastic hold for the film, actually improving on its opening weekend when the figure for previews is removed. Strong word of mouth should be in full flow for this title and its cume is now at £9.1m.

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Aardman have once again proven that they deserve to be mentioned in the same breath as Pixar when it comes to big screen animation with their brilliantly bonkers new film, The Pirates! In An Adventure With Scientists. Its release date just ahead of the Easter holidays may indicate its status as great entertainment for younger audiences but any film featuring a barking mad Queen Victoria as the main villain and a traitorous Charles Darwin clearly has its eyes set on the more mature viewers too.

A terrific Hugh Grant plays the noble Pirate Captain who’s not very good at amassing huge quantities of bounty but with the help of his loyal crew, he sets out to win the annual ‘pirate of the year’ competition. His quest takes him to Victorian London where he encounters the aforementioned Queen Victoria, who just so happens to have a vendetta against pirates. What follows involves endless sight gags, a case of avian mistaken identity and the best soundtrack of any ‘family’ film likely to be released this year.

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Billed as master director Martin Scorsese’s first family film, Hugo is a hugely affectionate love-letter to film and cinema history. Scorsese has always been known as an avid film historian and every ounce of his passion comes through to make a film that both moves and enchants.

Hugo is the story of 11 year-old orphan, Hugo Cabret (Asa Butterfield), who lives in a 1930s Paris train station, secretly maintaining the stations clocks and evading the clutches of the pompous station inspector (Sacha Baron Cohen). Before his death, Hugo’s father (Jude Law) was repairing a mysterious mechanical automaton and Hugo takes on the task of finishing the job.

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This weeks film schedule updates:

• Take Shelter now opens 25-November2011
• A Night In The Woods now opens TBA 2011
• The Sitter now opens 20-January2011
• The Descendants now opens 27-January 2011
• A Thousand Words now opens 06-April 2012
• G.I Joe: Retaliation now opens 22-June 2012

• Seeking Justice is now called Justice
• Everybody Loves Whales is now called Big Miracle

• Carnage has now been added to the schedule
• The Raven has now been added to the schedule
• Bullet To The Head has now been added to the schedule
• The Cold Light of Day has now been added to the schedule
• A Fantastic Fear of Everything has now been added to the schedule
• Rock Of Ages has now been added to the schedule
• Neighborhood Watch has now been added to the schedule
• Step Up 4 3D has now been added to the schedule
• ParaNorman 3D has now been added to the schedule

The film schedule has been updated to reflect these changes.

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This weeks film schedule updates:

• Wuthering Heights now opens 11-Nov 2011
• The Possession now opens 06-Jan 2012
• The Cabin In The Woods 3D now opens 13-April 2012
• Wreck-It Ralph now opens 15-Feb 2013

• Shame has now been added to the schedule
• J.Edgar has now been added to the schedule
• Extremely Loud and Incredibly Close has now been added to the schedule
• Gone has now been added to the schedule
• Lockout has now been added to the schedule
• What To Expect When You’re Expecting has now been added to the schedule
• The Lone Ranger has now been added to the schedule

The film schedule has been updated to reflect these changes.

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This weeks film schedule updates:

• Pirates 3D is now called The Pirates! In An Adventure With Scientists 3D
• Spider-Man 4 3D is now called The Amazing Spider-Man 3D
• Hugo Cabret 3D is now called Hugo 3D
• Underworld 4 3D is now called Underworld: Awakening 3D

• Take Shelter has now been added to the schedule
• Like Crazy has now been added to the schedule
• Young Adult has now been added to the schedule
• Journey 2: The Mysterious Island 3D has now been added to the schedule
• Dark Shadows has now been added to the schedule

The film schedule has been updated to reflect these changes.

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This weeks film schedule updates:

• The Possession now opens 27-Jan 2o12
• Intruders now opens 27-Jan 2o12
• Jack And Jill now opens 03-Feb 2012
• Premium Rush now opens 17-Feb 2012
• Hotel Transylvania now opens 12-Oct 2012

• Untitled Sam Raimi Horror Project is now called The Possession
• Spy Kids 4 is now called Spy Kids: All The Time In The World 4D*
• A Night In The Woods 3D is now called A Night In The Woods**

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Advertisers looking to increase memory retention among audiences should seriously investigate 3D, says a leading producer of stereoscopic 3D commercials, James Stewart. In a presentation today delivered at the Ontario Centres for Excellence (OCE) Discovery 2011 conference, Geneva Film Co. founder and director James Stewart shared startling statistics.

He showed the use of 3D in advertising yields eye-popping returns in memory retention with audiences exhibiting 92% total recall of an ad, with 68% of that number showing a higher likelihood of following through with a purchase of the product advertised – a significant increase over the same commercial in 2D. Quoting studies from multiple independent sources – including ESPN, Xpand and Texas Instruments, the data shows an average increase in viewer retention of 15%.

Showing examples of his 3D work used in customer testing, Stewart said, “For a nominal increase in production costs, you get a 15% – 20% increase in ad recall. Who does not want that?”

For the full article, look here:

http://hollywoodindustry.digitalmedianet.com/articles/viewarticle.jsp?id=1505609

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TWELVE new 3D films are set to hit screens in the UK this year between September and December, a massive increase from 2009 which saw fifteen 3D films released for the whole year. The appetite for 3D films isn’t showing any signs of abating as recent figures indicate that 3D films achieve an average of [...]

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