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March 2012 has something for everyone and sees a wealth of quality releases estimated to draw 14 million pairs of eyes to the big screen.

The month opens with Hansel and Gretel: Witch Hunters. This action-comedy follows the duo with a sweet tooth 15 years after their traumatic gingerbread-house incident as they seek to track and kill witches all over the world. The fairy-tale adaptation is set to take a healthy £3m in the box office and is likely to attract a predominately 18+ male audience.

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This weeks film schedule updates:

• The Big Year now opens 23-March 2012
• Seeking Justice now opens 18-November 2011
• 50/50 now opens 25-November 2011
• Safe now opens 02-March 2011

• Texas Killing Fields has now been added to the schedule
• House At The End Of The Street has now been added to the schedule

The film schedule has been updated to reflect these changes.

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Digital Cinema Media (DCM) will be releasing a new ident across our cinema
screens on Friday 15 April 2011. Check out some of the cinema advertising idents
from across the globe

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This weeks film schedule updates: Knight & Day has moved from 16-Jul to 06-Aug 2010 Maramduke has moved from 20-Aug to 11-Aug 2010 Step Up 3D has moved from 13-Aug to 06-Aug 2010 Scott Pilgrim vs. The World has moved from 27-Aug to 13-Aug 2010 The Adjustment Bureau has moved from 30-Jul to 17-Sep 2010 Charlie St [...]

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Comic Relief, Action for Children and Women’s Aid are the latest charities tapping into the ABC1-dominated cinema audience with tailored campaigns. With Red Nose Day this Friday 13 March, Digital Cinema Media, the market leader in cinema advertising, has teamed up with Comic Relief to launch a week-long campaign appealing to the public to “Do [...]

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Digital Cinema Media (DCM) the market leader in UK cinema advertising has tied up with leading children’s charity Action for Children to offer free cinema tickets. The charity is offering free admission to those that download a voucher from the Action for Children website. Foyer activity in Picturehouse sites will also give cinemagoers the opportunity [...]

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The Agent Provocateur ad ‘Proof’ from 2001 topped the public poll as thousands chose online over the last eight weeks at DCM’s website. They have been deciding in their droves from a top ten shortlist put together by a distinguished panel of experts, including heavyweights from the cinema industry. Agent Provocateur beat off stiff competition [...]

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PlayStation is not a new brand to cinema, however this multi million pound deal is their biggest investment in the medium so far. Cinema was chosen as the lead broadcast medium due to its ability to deliver against the lucrative 16-34 year target audience and provide a unique environment in which an audio-visual message can [...]

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