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There is a natural synergy between the escapism experienced in both video games and film at the cinema . That probably explains the influx of video game to film conversions over the last few years.

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Fighting its way to the top spot in its opening weekend was The Expendables which grossed an impressive £3.9m (including previews) in the UK. This marks the biggest opening result ever for both Jason Statham and Sylvester Stallone, beating Rocky Balboa’s £3.6m opening. The Expendables has also beaten recent action-flick The A-Team which grossed £3.6m [...]

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Lingerie brand Bravissimo and car manufacturer Peugeot advertised against Warner Bros romantic comedy Valentine’s Day as it delivered 761,713 cinema impacts in its first weekend. Valentine’s Day took £3.7m this weekend as cinemagoers celebrated the annual love fest of Valentine’s Day, according to figures from Digital Cinema Media, with Bravissimo taking the opportunity to launch [...]

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