Smart brands will find plenty of big films in the coming months to associate themselves with, Tom Linay writes.
Sundance, the foremost festival for independent cinema, returned to London last week, kick-starting what promises to be a spectacular summer of film. Hosted by Cineworld at The O2, with its founder, Robert Redford, in attendance, it featured a host of titles that made waves at the parent festival in Utah in January.
Highlights included UK premières for Sundance’s 2013 US Grand Jury Prize: Documentary winner, Blood Brother, and Lake Bell’s directorial debut and the winner of a screen-writing award, In A World. There were also music performances, workshops and Q&As providing a Millennium Dome-shaped Mecca for film lovers.