Doomsayers have predicted the demise of cinema for years, but trends such as streaming live content and cross-platform partnerships could provide new revenue and advertising channels, writes Nicola Clark.
Daniel Radcliffe confessed to crying while filming the final scenes of Harry Potter and the Deathly Hallows: Part 2. Some cynics may have thought it wouldn’t be long before cinema advertisers would be doing the same.
Thursday saw the launch of the most anticipated film of the year, Harry Potter and the Deathly Hallows – Part 2. The box office figures hit magical highs with EDI data showing an enormous £23.8m scooped in its first three days! Not only is this the biggest three-day opening for the Harry Potter franchise, its the biggest UK opening weekend of all time!
This October, Steven Spielberg and Peter Jackson bring Tintin to the big screen in 3D!
The Adventures Of Tintin: Secret Of The Unicorn, which has a similar mass audience appeal to that of Harry Potter and Indiana Jones, follows Tintin (played by Jamie Bell) and his friends as they discover directions to a sunken ship commanded by Captain Haddock’s (played by Andy Serkis) ancestor and go off on a treasure hunt.
Source Code starring Jake Gyllenhaal has, in its opening weekend, helped an cinema ad for Ford Focus gain one million impacts, according to unofficial figures from Digital Cinema Media.
The release of ‘Streetdance 3D‘ helped a Nokia cinema ad campaign deliver an estimated 700,000 impacts last weekend, according to unofficial figures from Digital Cinema Media. The Nokia ad, created by Wieden & Kennedy and called ‘Highway Manifesto‘, is a 60-second commercial that promotes the introduction of free sat nav facility to all Nokia mobile [...]
The release of the romantic drama ‘Dear John‘ helped Grolsch’s first cinema campaign in five years deliver more than 884,163 impacts last weekend, according to estimated figures from Digital Cinema Media. The Grolsch ad, which was created by The Leith Agency, shows the distinctive Grolsch bottle twirling around to the Jazz classic tune ‘It Don’t [...]
Brands including Diet Coke, Cadbury, Kellogg and Max Factor are investing in cinema advertising around new release Sex and the City 2. The popularity of the Sex and the City franchise has attracted several brands to cinema advertising for the first time. Lastminute.com is taking its “Good stuff” creative to the big screen for the [...]
The blockbuster releases of ‘Clash of The Titans‘ and ‘Kick-Ass‘ helped deliver at least one million impacts over the weekend for an African-themed football ad from sports brand Puma. The Puma ad, created by the New York and Stockholm-based creative agency Syrup, ran in a campaign that was planned and bought by Publicis media agency [...]
Lingerie brand Bravissimo and car manufacturer Peugeot advertised against Warner Bros romantic comedy Valentine’s Day as it delivered 761,713 cinema impacts in its first weekend. Valentine’s Day took £3.7m this weekend as cinemagoers celebrated the annual love fest of Valentine’s Day, according to figures from Digital Cinema Media, with Bravissimo taking the opportunity to launch [...]
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