Last week, Twentieth Century Fox was the first major studio to release a trailer tailored for Vine, Twitter’s six second video service.
The Vine trailer was the first glimpse of the movie, due for release 26 July. It created a huge buzz on the internet, with over 600 retweets from followers of the @wolverinemovie account, reaching over 20k people. With a predicted box office of £15m in the UK, The Wolverine is set to continue the commercial success of the X-Men franchise, which has now taken over $1b worldwide. The audience are predicted to be predominately affluent males, aged between 25-34.