Posts by Lee Besser

Mentos 3 is the latest innovation in chewing gum, combining 3 layers of different flavoured gum in a single stick. To support the product in the UK, Perfetti Van Melle are running a 30″ Cinema spot ‘High Rider’ around the film release of Avengers Assemble 3D. The ad is a visual metaphor for the product with a classic American lowrider turning into an awesome triple layered car.

As Avengers Assemble is being released in 3D, and the product has taken the physical form of gum into three dimensions, it was a natural step for Perfetti Van Melle to consider running the ad 3D. The fact that the triple layered car featured already existed as a 3D model made it an easy decision to go with 3D.

DCM in partnership with Prime Focus and AMS Media undertook the 2D to 3D conversion, using the existing footage from the ad and the 3D model of the car, to great effect.

The ad can be seen in cinemas now.

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At DCM we love sharing the magic of cinema and on 17 April 2012 the inaugural DCM Tuesdays did just that!

DCM Tuesdays is a monthly free film club for selected figures from the media industry and after walking down the red carpet, our guests were treated to champagne on arrival before enjoying an exclusive screening of one of the year’s most talked about movies, ‘The Cabin in the Woods’.

The evening was a fantastic industry networking opportunity with more than 130 attendees from companies such as Walker Media, MEC Global, MediaCom, Carat and Mindshare and the critically acclaimed horror movie we screened had the audience jumping with fright in their seats as they tucked into their free popcorn.

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It’s Super Bowl season again and 2012’s ad break extravaganza was far from disappointing. A handful of new trailers for some of 2012′s most anticipated films were featured during the Patriots Vs Giants championship game, providing the Hollywood studios with the perfect opportunity to show off their big cinematic offerings for the year ahead.

Below we’ve compiled a list of the featured trailers for your viewing pleasure!

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In selected cinemas this Friday is Don’t Think, a new film documenting The Chemical Brothers’ famously hypnotic live show. Shot during one continuous live performance at Fuji Rock festival in Japan, Don’t Think is one of the few films to successfully capture the dance music concert experience. Featuring the psychedelic visuals that are an integral part of their live shows, intercut with shots of the duo twiddling knobs and triggering samples and fantastically honest close-ups of members of the crowd, the film does a terrific job of giving the viewer an experience akin to being at one of their shows. Key to the sensory bombardment that the film provides is the razor-sharp editing.

With hundreds of almost imperceptible edits in a single song, Editor, Mark Whelan gave some background to our film specialist, Tom Linay, into what it’s been like living and breathing Don’t Think for the past six months.

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This weeks film schedule updates:

• Ghost Rider: Spirit Of Vengeance now opens 17 February 2012
• The Possession now opens 31 August 2012

The film schedule has been updated to reflect these changes.

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March 2012 has something for everyone and sees a wealth of quality releases estimated to draw 14 million pairs of eyes to the big screen.

The month opens with Hansel and Gretel: Witch Hunters. This action-comedy follows the duo with a sweet tooth 15 years after their traumatic gingerbread-house incident as they seek to track and kill witches all over the world. The fairy-tale adaptation is set to take a healthy £3m in the box office and is likely to attract a predominately 18+ male audience.

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The cameras were flashing as we attended the UK premiere of In Time at London’s Curzon Mayfair. The stars were out in force with Justin Timberlake, Amanda Seyfried and Cillian Murphy all in London for the occasion. The 70′s style futuristic interior of the Curzon auditorium somehow fit the subject matter of the film, which recalled the dystopian sci-fi films of the 70′s, such as Logan’s Run and Soylent Green.

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This weeks film schedule updates:

• The Three Stooges now opens 04 May 2012
• The Dictator now opens 18 May 2012
• Here Comes The Boom now opens 31 November 2012
• Premium Rush now opens 21 September 2012
• Wanderlust now opens 2 March 2012
• The House At The End Of The Street now opens 04 May 2012

• Taken 2 has now been added to the schedule

The film schedule has been updated to reflect these changes.

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The London Film Festival is hotting up as another potential award winner causes a stir. Writer and director Alexander Payne’s latest big screen offering comes in the form of the comedy-drama The Descendants.

DCM were down at the BFI festival today to catch the latest flick from the former Oscar winning director (won for Sideways, best adapted Screenplay). This is Payne’s third adaptation from a novel, telling the story of a middle-aged father (George Clooney) who tries to re-connect with his two daughters after his wife has a severe boating accident which leaves her in a coma. Despite the serious plotline, it is predominantly a coming-of-age film, even though the film’s central character happens to be over 50, and follows the father’s struggle to patch together his family whilst also facing the decision to sell off one of the last areas of virgin Hawaiian land, passed down to him from his Hawaiian ancestors.

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DCM’s resident film guru hit the west end today to check out the London Film Festival’s gala screening of Ides Of March. It appears Clooney is quite the chameleon lately, as he not only stars in the movie but also wrote and directed it to boot!

After a question and answer session with the stars of the flick, our guru had the privilege of seeing one of the first UK screenings of the film. He had this to say about it

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