Posts by Beth Spencer

Digital Cinema Media (DCM) today announced an exclusive partnership with Primesight one of the UK’s leading outdoor media owners.

This deal will see DCM installing an initial one-hundred interactive poster units in its cinema foyers as part of a multi-million pound digitisation of its estate. Rolling out in some of the biggest sites in the UK including ODEON Leicester Square, Cineworld at the O2 and the highly anticipated new Vue cinema at Westfield Stratford City, this joint venture will allow advertisers new ways to engage and interact with customers across the cinema experience.

The digital outdoor market is one of the fastest growing media sectors, increasing to 37% in 2010 to over £100M, it now accounts for nearly 15% of the total outdoor market demonstrating the demand for digital outdoor and its use as an incredibly effective medium.

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Raindance, the festival for independent film-makers will be sponsored for the first time this year by Digital Cinema Media. As part of the new sponsorship, Raindance has produced a creative ad campaign shot by last year’s winner of the ‘Film of the Festival’ outstanding short film award.

Launching in cinemas tomorrow, Alexandra Lynn from NYC’s 90-second film will run alongside new releases including British spy thriller Tinker, Tailor, Soldier, Spy. The campaign will draw attention to the wealth of film making talent in the UK today and attract cinemagoers to the film festival which launches on the 28th September this year.

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High-street bank Halifax has turned to cinema for its revitalised ad campaign. The ad is the first from new creative agency Adam & Eve and is also the first time that Halifax has used cinema.

With media buying and planning handled by MEC, the creative is an uplifting insight into small moments of kindness in Britain and continues to star Halifax staff. Launching in cinemas tomorrow, the 60-second spot will run with Brit thriller ‘Tinker, Tailor, Soldier, Spy’ and Sarah Jessica Parker’s latest ‘I Don’t Know How She Does it’.

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Ewan McGregor has joined forces with three of the UK’s leading cinema chains to support UNICEF‘s emergency appeal for the children of East Africa.

Odeon, Vue and Picturehouse cinemas are showcasing a 40-second UNICEF film, fronted by McGregor, on over 1000 screens from Aug. 12, ahead of movies such as “Harry Potter and the Deathly Hallows Part 2,” “Super 8” and “Mr Popper’s Penguins.”

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The British Red Cross is launching a hard-hitting ad to boost interest in first aid, which will target teens when it appears in cinemas around the new Harry Potter film.

The ad, created by Brand New School, will run with ‘Harry Potter and the Deathly Hallows – Part 2‘ nationwide from Friday. The 30-second spot, entitled “life. live it”, aims to raise first-aid awareness among 11- to 16-year-olds.

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Doomsayers have predicted the demise of cinema for years, but trends such as streaming live content and cross-platform partnerships could provide new revenue and advertising channels, writes Nicola Clark.

Daniel Radcliffe confessed to crying while filming the final scenes of Harry Potter and the Deathly Hallows: Part 2. Some cynics may have thought it wouldn’t be long before cinema advertisers would be doing the same.

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Brands including Audi, Anchor and LG are investing in significant cinema activity around the final Harry Potter film, which opens next month. Advertising slots in the first weekend of the much anticipated final in the franchise are already booked up and spots have been snapped up faster than for all the previous films as brands [...]

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LONDON – Digital Cinema Media (DCM), the market leader in UK cinema advertising, today announces Simon Rees, as the new Managing Director. Rees will oversee all commercial and operational aspects of the business which now owns a significant share of the cinema advertising market through exhibitors including ODEON, Cineworld, Vue, Picturehouse, IMAX, and many Independent cinemas.

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Jump, the BAFTA-winning design company known for its branding work for the X-Factor and Who Wants to be a Millionaire, has created a new ident for cinema sales house, Digital Cinema Media which launches across the UK in all its cinemas on Friday evening.

The new ident which will replace the current ident across all 2D screens, will herald the start and close of the ad reel in cinemas. Marking a move away from the traditional ad reel, the new sequence uses a cube made from points of light which creates light formations to mesmerise the viewer.

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Source Code starring Jake Gyllenhaal has, in its opening weekend, helped an cinema ad for Ford Focus gain one million impacts, according to unofficial figures from Digital Cinema Media.

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