The film we’ve all been waiting for is finally here and it didn’t disappoint. Skyfall opened with £20.2m, the highest opening weekend of all time for a 2D release (Friday – Sunday) and the second highest of any film, behind 2011’s Harry Potter and the Deathly Hallows Part 2 3D (£23.7m). That’s the highest opening for a Bond film, comfortably beating Quantum of Solace (£15.4m) and Casino Royale (£13.4m). It’s also by some distance the highest opening of 2012 beating The Dark Knight Rises (£14.4m) and Avengers Assemble (£13.2m) In fact, Skyfall had taken more than Avengers Assemble’s entire weekend after just Friday and Saturday (£13.5m).
Saturday was Skyfall’s most productive day grossing £7.2m, which is the second biggest Saturday performance of all time behind Harry Potter and the Deathly Hallows Pt 2 3D (£7.6m). However, Harry Potter had the extra ticket price that 3D entails and distributor Sony are proclaiming Skyfall now has the all-time Saturday attendance record (source: Hollywood Reporter). Skyfall also made up a whopping 75.2% of the top 15’s box office and its location average was £34.4k, over £10k more than The Dark Knight Rises’ opening weekend location average (£24.2k).
With Bond being the only major new release this weekend, the rest of the top 15 was made up of familiar titles with Madagascar 3: Europe’s Most Wanted 3D putting up a strong performance in the face of the Bond onslaught. The colourful, all-star animation fell just 23% to £2.8m and has an impressive cume of £10.5m. With this week being half-term, expect a strong Monday to Friday too. On its fourth weekend on release, Taken 2 crossed the £20m mark with £1m. Fourth spot was taken by Paranormal Activity 4, which fell a considerable 54% (when previews are removed) for a cume of £4.3m and it’s clear that it will be comfortably the worst performing entry in the series.
Unsurprisingly, the top 15 total of £26.9m was the best since July 2011 when Harry Potter & DH Pt 2 3D exploded on to the scene. It was up 77% from last weekend and up 61% from the same weekend last year when The Adventures Of Tintin: The Secret Of The Unicorn was released. Expect Skyfall to dominate the box office until the final episode in The Twilight Saga is released on 16th November.
In the US, on its third week of release, the Ben Affleck directed cracker, Argo, finally topped the box office with $12.4m. After 17 days, Argo has grossed a healthy $60.8m. Another film that went up in the box office was Hotel Transylvania 3D, which leapt from fourth to second place with $9.5m. The Adam Sandler animation has now grossed $130.4m making it Sony Pictures Animation’s top animated movie. Cloud Atlas was the highest new entry in third spot with $9.4m and the audience was 51% men and 77% over 25. Paranormal Activity 4 fell a considerable 70% to $8.7m in its second weekend and now has a cume of $42.6m, which is $10m less than Paranormal Activity 3‘s opening weekend. Fifth place was a tie between Taken 2 and Silent Hill: Revelation 3D, both of which earned $8m.
|Title||Weekly Total||Cumulative Total|
|2 Madagascar 3: Europe’s Most Wanted 3D||£2,803,874||£10,546,233|
|3 Taken 2||£1,004,463||£20,821,143|
|4 Paranormal Activity 4||£792,342||£4,328,481|
|5 Hotel Transylvania 3D||£782,340||£4,647,278|
|7 Frankenweenie 3D||£274,780||£1,437,309|
|9 Beasts Of The Southern Wild||£117,972||£412,384|
|10 Ice Age: Continental Drift 3D||£102,952||£29,778,981|
Source: Rentrak EDI