This week saw another successful edition of DCM Tuesdays take place with an advanced screening of latest horror fest from Momentum, Sinister.
From the producers of Paranormal Activity and The Exorcism of Emily Rose, Sinister lived up to its predecessors, provoking many hidden eyes behind popcorn boxes and screams of fright in the screening room of the Courthouse Hotel.
An assortment of agency representatives from across media land braved 2 hours of sheer terror as Ethan Hawke attempted to figure out the ‘sinister’ goings on at his family’s new house, haunted by terrible crimes committed there in the past.
Pre-film drinks provided the usual opportunities for catch-ups with old friends, introductions to new colleagues and discussions of current and future campaigns. Among the agencies present were Carat, Mediacom, MEC and Walker Media.
As people took their seats, the auditorium was buzzing with tension and anticipation to be scared silly. To introduce the event, Gareth Wragg (Group Head of the OPERA group) introduced the film and highlighted DCM’s recent journey in to full digital programming and exhibition. The whoops and cheers this announcement drew from the audience tell their own story of how beneficial this move is seen to be by brands interested in cinema advertising.
Then the film began. It scared, it terrified, it shocked and all in all left the audience leaving suitably frightened and a cowering at the sight of any small child on the walk home. We can’t say much without revealing all the gory secrets but if you enjoy being petrified, be sure to watch Sinister when it releases this Friday 5th October.
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