March 2012 has something for everyone and sees a wealth of quality releases estimated to draw 14 million pairs of eyes to the big screen.
The month opens with Hansel and Gretel: Witch Hunters. This action-comedy follows the duo with a sweet tooth 15 years after their traumatic gingerbread-house incident as they seek to track and kill witches all over the world. The fairy-tale adaptation is set to take a healthy £3m in the box office and is likely to attract a predominately 18+ male audience.
Jonah Hill and Channing Tatum continue the comedy theme when their cop-com 21 Jump Street. The movie follows a pair of underachieving cops who are sent undercover to a local high school to blend in and bring down a synthetic drug circle. The recently released above trailer supports the buzz around this film and is expected to be seen by 961,538 cinemagoers during March.
March also sees the release of The Hunger Games which is set to be the hot new franchise after the Twilight Saga. Set in a future where the authorities select a boy and girl from the twelve districts to fight to the death on live television, Katniss Everdeen volunteers to take her younger sister’s place for the latest match. Expect a youth ABC1 audience, similar to that of Harry Potter.
Closing March sees the release of Wrath of the Titans 3D. Expected to take a mammoth £15m in the box office, Wrath of the Titans follows Perseus (Sam Worthington) as he embarks on a treacherous quest into the underworld to rescue Zeus, who has been targeted for capture by his traitorous son, Ares, and his brother, Hades.
Helping to close March is the family adventure The Pirates! In an Adventure with Scientists. Pirate Captain sets out on a mission to defeat his rivals Black Bellamy and Cutlass Liz for the Pirate of the year Award. Big numbers are expected for the heavily British production. Directed by Peter Lord (known for Chicken Run and Wallace & Gromit) the latest Aardman motion picture is expected to take £10m at the UK Box Office.
With 16 releases, this is just the tip of the iceberg. Other great releases in March include John Carter 3D, We Bought a Zoo, Wanderlust, Safe, Bel Ami and The Raven. The hugely diverse slate really does offer something for everybody.
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