How Cinema Complemented Co-op’s ‘Passionate Plea’ Campaign
The Co-operative Food launched a cinema advert to run alongside their new TV campaign ‘Passionate Plea’.
The below video shows Christina Beza of TNS research explaining how cinema completed Co-Op’s ‘Passionate Plea’ campaign.
The research (below) identified that cinemagoers have significantly higher levels of ad recognition and motivation. It also shows that motivation levels amongst cinemagoers are significantly higher than TV alone.
To find out how cinema can complement your marketing campaigns please get in contact.
