High-street bank Halifax has turned to cinema for its revitalised ad campaign. The ad is the first from new creative agency Adam & Eve and is also the first time that Halifax has used cinema.
With media buying and planning handled by MEC, the creative is an uplifting insight into small moments of kindness in Britain and continues to star Halifax staff. Launching in cinemas tomorrow, the 60-second spot will run with Brit thriller ‘Tinker, Tailor, Soldier, Spy’ and Sarah Jessica Parker’s latest ‘I Don’t Know How She Does it’.
The use of cinema is significant for Halifax which has more recently concentrated its activity on TV, digital and radio campaigns.
DCM’s sales director, Jeremy Playle said today: ‘We are delighted that Halifax is using cinema to launch its latest campaign. Cinema as a medium provides the ultimate experience for brands and is the most powerful way to shift brand perceptions.’
The cinema activity will run for three weeks nationally excluding Scotland.