The spot, which promotes Stella Artois 5%, is called ‘Radio – Preparation’ and was created by Mother London with media planned and bought by Starcom.
Stella Artois use cinema advertising for new ‘Preparation‘ creative
It focuses on the unrushed attention to detail required for pulling the perfect Stella Artois pint. The ad delivers the message through comparison with a French woman who takes her time getting ready to go out in the evening and applying her make-up, ending with the strapline “She is a thing of beauty”.
‘Inception’, a Sci-Fi thriller by ‘Dark Knight’ director Christopher Nolan and also starring Michael Caine and Ellen Page, took £5.9m in its first weekend and was the most watched film, ahead of Paramount’s ‘Shrek Forever After’ which delivered 839,775 estimated impacts in its third weekend.
Teen vampire romance ‘The Twilight Saga: Eclipse’ continued to perform strongly and was the third most watched film of the weekend, delivering 691,941 impacts.