Toy Story 3 in 3D had a spectacular opening week last week, bringing in £21.2m in the UK. Opening on Monday the 19, the hit sequel stormed straight to the top spot in the Box Office charts, beating the openings of both Toy Story 1 and Toy Story 2.
Released in 3D as well as 2D for the first time, the third in this hit franchise is predicted to be the big hit of 2010. It is already the year’s biggest opening weekend at the UK Box Office, toppling the previous number one, Alice in Wonderland on its Friday to Sunday figures alone.
SodaStream made a welcome return to cinema with the launch of Toy Story 3. The nostalgic advert, featuring 1971 hit ‘Without You’ by Harry Nilsson and voiced by comedian Rob Brydon features scenes of people crying at the loss of Sodastream. This is the first advertising by Sodastream in 20 years and hopes to entice a new generation of fizzy drink makers.